Structured Content

At Lasselle-Ramsay we know traditional approaches to content and learning no longer meet today's business needs or map to customer expectations. We help you move from the models that have worked in the past to a new approach using XML, DITA, and component content management technology to ensure a superior customer experience and also significantly lower cost.
Technical product information and learning lend their development and delivery to automation. There is a significant opportunity to develop processes and systems that allow components of the content to be written and managed to drive efficiency as well as consistency and lower translation costs.

Other benefits include

  • Cost savings across all processes: content creation, maintenance, and localization
  • Higher customer productivity and satisfaction
  • Flexibility to meet the requirements of new products and product lines (including those from acquisitions)
  • The ability to reuse and repurpose product content across functional areas
  • Higher compliance with regulatory requirements
While technology is a key element of component content management, it's not the whole story. Implementing this new approach goes beyond adopting new technology - it requires understanding the dynamic requirements of users, working cross-functionally, standardizing process and procedures, and making translation an integral part of the content creation process rather than an afterthought. This requires new ways of working and new skill sets within the organization; it requires a content infrastructure.

 

Content and Learning Infrastructure

Lasselle-Ramsay follows a six-point process that begins by understanding the business requirements and developing a 360 degree view of the user. By shifting the focus from creating content (what's the right tool to use) to delivering content (who needs what, when, and how), new content and learning models emerge. These models drive a superior customer experience and deliver content utility across functions. This new approach requires a system or infrastructure to build the connection between user content and learning needs, business goals, content, content development processes, and technology.

 

Six-Point Process Ensures Succcess

  • Understand the opportunity - what's the problem you're trying to fix/performance goals
  • Define the user experience - persona development, task assessment, scenario creation
  • Audit content for reuse, repurpose, and reduction
  •  Analyze and redesign the business process/workflow for cross-functional utility
  • Assess technology to meet new work styles and access requirements
  • Design and implement the solution

 

Structured Content Services

Understanding the Business Opportunity

  • Business value assessment
  • Use Case/User Story development
  • Baseline data collection
  • Content analysis
  • Terminology analysis
  • Localization cost assessment
  • Business Case and ROI development and presentation

Define the User Experience

  • Persona development for internal and external audiences
  • Scenario development
  • Task analysis

Content Audit and Analysis

  • Content strategy
  • Information architecture design
  • Content inventory
  • Content audit for reuse, repurpose and reduction
  • Content matrix
  • Content design and development

Technology

  • Technology assessment and requirements
  • Vendor selection
  • Style sheet design, development, testing, and implementation
  • DITA customization and implementation

Process and Workflow

  • Current state analysis and mapping
  • Business process redesign
  • Enterprise-wide content development standards
  • Governance guidelines for content and processes

Implementation/Team

  • Implementation Roadmap
  • Skill set assessment
  • Competency model development
  • Topic based authoring
  • XMetaL/DITA training

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