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Web 2.0 just won't go away

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If you are an information development professional, toiling away in corporate America, producing manuals, or web copy, or learning modules for customers, support staff, sales, or marketing initiatives, you might be wondering about the web 2.0 communications mesh. Or maybe we should call it the web 2.0 communications mess.

If you have a limited budget and ramp-up time but have been asked to use Web 2.0 tools to improve your documentation projects and customer satisfaction, with an eye to ROI and costs, what would you pick to implement first?

  • install an internal wiki
  • port all the manuals to html and post them on the corporate web
  • argue in favor of a CEO blog for promulgating the "authentic" voice
  • do all project management online
  • abandon MS Office for Google tools

If you are considering doing any of these things, we'd like to hear from you. It's confusing out there and it's also hard to measure results.

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